Why Small Business Video Marketing Works

You may be scratching your head wondering if small business video marketing is worth it for your business…and you should be. It’s expensive to do right, but when it’s right it empowers several of the most powerful tools you have to grow your business, increase customer satisfaction and create enthusiasm among those who follow you on social media.

Ask yourself…how many videos (about anything) have I watched in the past week? If you are like the majority of Americans, the answer is: “Too many to count!”

Now ask yourself why you chose videos. Why not still images, or text? Your answer is right there. Video grabs our attention. It conveys a lot of information in a short time, and it’s very easy to remember and powerful. All these are the reasons video marketing is used by the most successful small business owners. Not always the best small business owners, but the most successful small business owners.

What do the best small business videos have in common?

So if you now are considering the importance of small business video marketing, you may next ask yourself; “How do we implement it?” The best small business videos all have a few things in common. Once again, ask yourself to consider why you personally like your favorite video content? The things that make the best videos are the same as other videos. Namely the best videos will be relevant to your best customers. In other words, the best videos address things that interest your best kinds of customers. Start by thinking about who your best customers are? The ones you seem to have the best talent for bringing the best results. What are they interested in relating to your business? What are their questions? The best small business videos will address these specific interests and questions.

Besides being relevant, the best videos should be concise, and memorable. Don’t go into too much detail but clearly cover the topic or question. Attention spans are growing shorter in our culture as so much content is available. The best videos are also unique and therefore memorable. If you can hit these 3 targets: Relevant, concise, and memorable then you will always produce the best videos.

Should Small Business Video Marketing Be Your Top Priority?

The most successful small business owners typically use video marketing because it brings them positive results and empowers their other marketing tools such as SEO and social media. However making the best videos is a lot of work and requires skills not often available to those outside the profession. Partnering will a small business marketing company or skilled videographer greatly increases the chances of creating the best videos but because of the work and skill involved it is expensive, several thousand dollars a video being common so it will not always be the top marketing priority of every small business. Ready to discover what your top marketing priority should be? Click the link below to see if video marketing or another priority would most benefit your business.

Custom Small Business Videos

Why Small Business Video Marketing Works

What do the best small business videos have in common?

Should Small Business Video Marketing Be Your Top Priority?

Ready to See What We Can Do For Your Business?

Solutions

Open Hours

Resources