PPC for small businesses is a form of online small business marketing that consists of listings that typically show up at the top of search engine results and which only cost the business owner if someone clicks on them. Google is currently the largest platform providing PPC. If you do a search on Google for “dentist”, typically the first listings in the results are pay per click ads and have a small box with the word “Ad” in front of the website name. The cost for each click varies by the number of advertisers competing to have their ads show up and can range from under a dollar to $30 or more. The effectiveness of PPC is influenced by a large number of factors including the level of competition, the effectiveness of the ad text, the offer, the website the ad is pointing to, the selected bid, the days, times and regions where the ad is running.
On average, 41% of clicks go to the top 3 paid ads on the search results page.
Google AdWords enables small business owners to instantly tap into the enormous market represented by the huge number of potential customers who use Google’s search facilities when searching.Learn More >
Bing Ads may be regarded by some as an afterthought, but this online advertising service can bring many benefits to small businesses in the United States.Learn More >
Online social media platform Facebook provides a golden opportunity for small businesses to generate new customers. It attracts a large volume of visitors and boasts sophisticated targeting technology for advertisers.Learn More >
YouTube provides small businesses with a powerful alternative to marketing via traditional television advertising. YouTube advertising enables you to target audience by geographic location, parental status, age and gender.Learn More >
LinkedIn can help your small business by establishing a businesslike presence on the social networking site to help you maintain a trustworthy reputation that can ultimately result in more business and repeat customers.Learn More >
Now owned by Facebook, Instagram is a great way to reach your current and prospective customers. Statistically, customers react better to images and videos than texts and slogans.
If you need growth fast, or are trying internet marketing for the first time then pay per click advertising may be your top marketing priority. PPC for small businesses however can become very expensive very quickly and if not set up or optimized correctly can quickly waste money. If you are interested in using this method of online marketing it is wise to find an experienced partner to set it up and manage it for you. Ready to discover what your top marketing priority should be? Click the link below to see if pay per click advertising or another priority would most benefit your practice.Determine Your Business’s Top Marketing Priorities