Not that long ago, when you wanted to make sure people could find your business, you would buy an ad in the phone book. Now, with more people finding information through their smart phones, it is not enough to be only be listed in the phone book. Whether you have one location or many, local search optimization for is crucial if you want to be found online. Optimizing your site and managing local citations will not only help patients to find your location(s), it will help you to show up higher in search results and boost your online presence, resulting in more customers.
Citations are listings and mentions of your business name, address, and phone number, in online directories or social sites. Many times these will simply show up without doing anything, and they may or may not be accurate. From Facebook, Twitter, and other social media sites, to the thousands of online business information databases, your company information ends up all over the internet. If those directories have different information, like your business name, address or phone number, it is confusing both to your potential customers and search engines like Google, Bing, and Yahoo!. We help you to manage your citations and listings across the internet to make sure your practice has consistent citations.
There are hundreds of online directories online where your business can be listed. With all of those directories, where do you start? Here are the top 25 local directories we manage to make sure you can be found. We also setup and manage listings in industry specific directories such as Avvo, HealthGrades, or Houzz.
For more information, read our blog post on business citations.
Keyword research is a part of effective local search optimization and is vital for your website. Knowing which words people use to find to find your products and services is an ongoing process in Local SEO. By focusing on the products and services your business offers, we help you to find the words and phrases that will bring customers to your website. This research provides the foundation for all local search engine marketing and increases the effectiveness of your website.
Every local market has specialized websites designed to help locals find what they are looking for. We will also help identify these sources and get you listed. This will drive additional traffic to your site and make sure you're found on niche sites within your community.