Marketing for General Practitioners

Online Marketing for General Practitioners

We understand that as a physician, you have a lot on your plate.  While your time is best utilized working directly with patients, you have to run your practice at the same time.  From managing and training staff, payroll, billing, research and ordering equipment and supplies, your days can fill up fast.  And that doesn't include finding new clients!  At Market Igniter, we provide online marketing so your website can be found, build patient confidence, bring in more patients, and ultimately bring you more money.  We take care of the marketing, so you can take care of your patients. 

Finding Your Practice Online

Online business directories serve two purposes for your practice; they help you to be found by people who use those directories, and they help to establish credibilty to both your potential clients and search engines. There are hundreds of directories that may list your business online, from the big names Yellow Pages, Facebook, and HealthGrades to lesser known but powerful directories like Acxiom, Localeze, and Infogroup.  If you business information is not consistent across these directories with your practice name, address and phone number, it is harder for customers to find your practice.  Making sure that informatoin is correct also builds trust in search engines and helps you to rank better in local searches.   We help you by managing your listings to make sure your information is consistent across the interenet for every location that you have.  Market Igniter helps you to be found and build search engine and patient confidence.  

Online Reviews And Reputation Management

Good online reviews are one of the key factors when deciding on a primary care physician.  In fact, a recent study has shown that from 2013 to 2014, the amount of patients who use online reviews to choose a physician has increased by 68%.  In fact, the same study showed that good reviews are nearly as imporant as being in-network, with 44%  saying they would consider going to an out-of-network physician if their reviews were better than in-network physicians. Reviews don't always come just because you have done a good job, you have to actively pursue them.  We provide opportunites to let your patients leave feedback for your website, solicit great online reviews from satisfied patients, and help you find and respond to reviews about your practice.  Make sure your 5 star efforts are reflected in your reviews!

Locally Targeted Paid Advertising

When it comes to general practitioners, most people have options.  Paid advertising a great way to get in front of potential patients and to be seen, and online advertising gives you a lot of options.  With paid online advertising, you control how much you want to spend, from daily limits to how much you spend for each click.  And with geo-targeting, you can decide who will see your ads based on their location.  Narrowing your advertising ensures that you target the right patients, in the right areas, all at a lower cost.  At Market Igniter, we provide advertising for Google, Bing, Facebook, and more.  We manage the creation, deploying, testing, and monitoring all PPC advertising, making sure you show up in the right places to the right people.

Connect To Your Patients With Social Media

Social media for business is more than just sharing promotions and giveaways (although those are great opportunities)  Social Media allows you to connect with your patients that is more direct and personal.  We understand that social media can be difficult, or it may be a part of your practice that gets neglected due to other activities.  We provide social media management and optimization to make sure you have a good presence online and that those pages help to actively promote your company.  We provide a social audit and consultation, as well as create a content calendar to make sure your social marketing has purpose and follow up. We provide posts and updates for Facebook, Twitter, LinkedIn, Instagram, as well as blogs and other forms of social media.  We will continually monitor and update your accounts, as well as assist you in responding to patients questions and concerns. Make sure you get found where your patients are looking with our social media optimization.

Experienced Professionals At Affordable Rates

Doing all of this work takes time, research, and knowledge of various tools used for online marketing.  Your time is valuable, and to make more money, you need to focus on what you do best. As professional, experienced marketers, Market Igniter takes care of your marketing so you can take care of your practice.  With packages starting at just $499 a month, you get the services you need without breaking the bank.  See our standard pricing page for more information, or contact us for a free consultation. 


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