We understand that as a large law firm, your marketing strategy will be unique. While your time is best utilized working directly with clients, you have to run your practice at the same time. From managing and training staff, payroll, and billable hours, your days can fill up fast. And that doesn't include finding new clients! At Market Igniter, we provide online marketing so your practice website can be found, bring in more clients, and ultimately bring your practice more revenue. We take care of the marketing, so you can take care of your clients.
Online business directories serve two purposes for your practice; they help you to be found by people who use those directories, and they help to establish credibility to both your potential clients and search engines. There are hundreds of directories that may list your business online, from the big names Yellow Pages, Facebook, and Avvo to lesser known but powerful directories like Acxiom, Localeze, and Infogroup. If you business information is not consistent across these directories with your practice name, address and phone number, it is harder for people to find your practice. Making sure that information is correct also builds trust in search engines and helps you to rank better in local searches. We help you by managing your listings to make sure your information is consistent across the internet for every location that you have. Market Igniter helps you to be found and build search engine and client confidence.
Good online reviews are one of the key factors when deciding on a lawyer. Reviews don't always come just because you have done a good job, you have to actively pursue them. We provide opportunities to let your clients leave feedback for your website, solicit great online reviews from satisfied clients, and help you find and respond to reviews about your practice. Negative reviews are also a concern for many lawyers. No matter how good you are, you'll have clients that just can't be made happy. Getting a lot of positive reviews will also help drown out the occasional negative review. Getting 5 star reviews will show potential clients just how good you are before they pick up the phone to call you.
Paid advertising a great way to get in front of potential clients and to be seen, and online advertising gives you a lot of options. With paid online advertising, you control how much you want to spend, from daily limits to how much you spend for each click. And with geo-targeting, you can decide who will see your ads based on their location. Narrowing your advertising ensures that you target the right people, in the right areas, all at a lower cost. At Market Igniter, we provide advertising for Google, Bing, Facebook, and more. We manage the creation, deploying, testing, and monitoring all PPC advertising, making sure you show up in the right places to the right people.
Social media for business is more than just sharing promotions and giveaways (although those are great opportunities) Social Media allows you to connect with your clients in a way that is more direct and personal. We understand that social media can be difficult, or it may be a part of your practice that gets neglected due to other activities. We provide social media management and optimization to make sure you have a good presence online and that those pages help to actively promote your company. We provide a social audit and consultation, as well as create a content calendar to make sure your social marketing has purpose and follow up. We provide posts and updates for Facebook, Twitter, LinkedIn, Instagram, Pinterest, as well as blogs and other forms of social media. We will continually monitor and update your accounts, as well as assist you in responding to questions and concerns. Make sure you get found where your potential clients are looking with our social media optimization.
Doing all of this work takes time, research, and knowledge of various tools used for online marketing. Your time is valuable, and to make more money, you need to focus on what you do best. As professional, experienced marketers, Market Igniter takes care of your marketing so you can take care of your practice. With packages starting at just $499 a month, you get the services you need without breaking the bank. See our standard pricing page for more information, or contact us for a free consultation.