Marketing for Orthodontists

Orthodontist MarketingOnline Marketing for Orthodontists

Running a practice takes a lot of work.  From managing and training staff, payroll, billing, research and ordering equipment and supplies, you have a lot on your plate.  We understand that your time is best spent taking care of your patients and helping them get a fantastic smile.  At Market Igniter, we act as a part of your team to manage your online marketing, making sure that your practice has a stong online presence.  We provide orthodontic marketing consulting, where your staff does the work, and also a fully managed marketing solution, where we do the work.  Let us take care of your marketing so you can take care of your practice.   

Getting Your Practice Found Online

Getting your business listed online is a crucial part of online marketing.  Not only are there a lot of different business directories, but you have to make sure that that information is consistent across the internet.  If you are not actively listing your company on these sites and updating your information, it can take much longer for people to find your practice due to outdated, incomplete, or entirely incorrect information.  We help you by managing your listings to make sure your information is consistent across the internet for every location that you have.  We will create listings on well known sites like Yellow Pages, Facebook, and HealthGrades to lesser known but powerful directories like Acxiom, Localeze, and Infogroup, and many more. These listings also assist in your SEO, helping you to rank higher in local listings.  Build your brand and your patients confidence though online business listings. 

Managing Your Reputation

Online reviews for an orthodontist are extremely important.  Word of mouth only travels so far, but online reviews can be seen by anyone that wants to see.  Making sure that you have good word of mouth online is more important than ever.   In fact, a recent study has shown that from 2013 to 2014, the amount of patients who use online reviews to choose a physician has increased by 68%.  In fact, the same study showed that good reviews are nearly as important as being in-network, with 44%  saying they would consider going to an out-of-network physician if their reviews were better than in-network physicians. We help you to manage your reputation by providing patients an opportunity to leave feedback for your website.  we also solicit positive online reviews from satisfied patients, and help you find and respond to reviews about your practice.  We want to make sure that your practice gets the positive reviews it deserves.  

Locally Targeted, Paid Online Advertising

Paid online advertising isn't only for nationwide brands.  Modern paid online advertising gives you power to target potential patients.  You control how much you want to spend, from daily limits to how much you spend for each click.  And with geo-targeting, you can decide who will see your ads based on their location.  Narrowing your advertising ensures that you target the right patients, in the right areas, all at a lower cost.  At Market Igniter, we provide advertising for Google, Bing, Facebook, and more. We manage the creation, deploying, testing, and monitoring all PPC advertising, making sure you show up in the right places to the right people.

Marketing Your Practice With Social Media

A good social media provides a lot of benefits to an orthodontic practice.  It gives patients a great forum to connect to you and your staff, it gives happy patients a way to review and tell others about your company, and it gives you a place to present offers, promotions, and general information about your practice.  But social media takes time, dedication, and consistency to be effective.  Let us help you to optimize your social media and make your marketing efforts more effective.  We provide a content calendar and social media audit to make sure we establish a solid online presence for your brand.  We create posts, updates, and shares for Facebook, Twitter, LinkedIn, Instagram, Pinterest, as well as blogs and other social sites.  We can also help you respond to concerns and questions from patients.  We take the burden off of you and your staff and make sure that you look great, no matter what platform you are on.  

Hire Experts, Save Time And Money

All of these tasks take time, and ultimately takes you and your staff away from what you do best.  As professional, experienced marketers, we want to take care of your marketing so you can take care of your patients.  With orthodontic marketing packages starting at just $499 a month, you get the services you need without breaking the bank.  See our standard pricing page for more information, or contact us for a free consultation. 


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