Creating a Facebook page for your business definitely requires time and dedication.  You may feel like it is something you do once you reach a certain point, or that is simply won't work in your industry.  But let's take a look at who is using Facebook and what benefits your company can get from using it as a marketing tool. 

The Numbers

According the Salesforce 2015 State of Marketing Report, Facebook is still the #1 social channel for marketers in 2015, with 80% of those surveyed currently using Facebook, and 12% piloting or planning on using Facebook in the next 12 months.  That is 92% of markers that are using or will be using Facebook to market their business!  If you haven't already considered marketing your business on Facebook, or if you have been hesitant because you don't know where to start, the time to start is now because you are probably already behind. 

The Industry

Some business owners feel that they can't have a following on Facebook because of their industry.  According to this report, small business ranked number eight on their list of the top 11 industries that benefit the most from social media.  That may seem low, but if you consider it is before fashion, travel and hospitality, and restaurants, that is no small number.  Putting your small business on Facebook "helps you to stand out in a noise marketplace, find increased exposure for free, and discover new businesspartnerships." 

The Reach

According to recent numbers from Facebook, 1 out of every 7 people is on Facebook, with over 1.44 Billion active users as of March 2015.  Active users is a general term, however that is still a big enough number to consider when you look at what advertising medium has the most reach.  Facebook allows you to be found by a huge potential customer base, as well as another form of communication and customer service.  For small businesses, this is invaluable to get your products and services in front of the most people possible. 

Start Now

No matter where you are in your business, the best time to start a Facebook page for your business is right now.  You may take some time to learn build your audience, understand your customers, and create a marketing plan and content calendar, but making sure that you get started now will give you a better advantage and help your customer base to grow.  Get started now by going to and creating an account.  Facebook offers a lot of guides and information if you are new to Facebook.  

If you need more help in managing your Facebook and social media marketing, we offer social media optimization to make sure that you have a consistent, scalable marketing plan in place that puts you in control.