Once upon a time, lawyers would market their services in places like phone books, newspapers, magazines, and more. Of course, times have changed, and those once-powerful advertising options now hold less sway in the market. If you are going to grow your practice in the years ahead, you need to be on the cutting edge when it comes to marketing methods – which means you need to be engaged in digital marketing as soon as possible.
Digital marketing takes on many forms. It can be something as simple as writing search-optimized copy for your web pages. Or, it can be more complex, such as running pay-per-click ads, link building, social media marketing, and much more. The internet is a big place, and there are countless ways in which you can leverage its size and scope to promote your law practice.
As a lawyer, you likely don’t have time available in your schedule to work on digital marketing campaigns. Fortunately, Market Igniter is here to help. If you would like to implement any of the digital marketing options discussed below, contact us right away to get started.
There are lawyers serving a wide range of markets all across the country. The right marketing plan for one law firm is not necessarily going to be the right approach for another firm. There are a number of variables in play which demand that you think carefully about the types of clients you hope to attract.
For instance, some law practices operate on a national scale, while others are local in nature. Which category does your practice fit into? If you are a local law firm, you will want to use digital marketing tactics which are specifically designed to promote your services on a local level. It would be a shame to waste resources pursuing marketing avenues which do not lead to growth for your business, so this kind of planning is essential.
There is an old saying that goes something like the following – ‘80% of success is just showing up’. That saying applies appropriately to digital marketing, at least as far as the topic of directories is concerned. There are many business directories online today, just as there were many phone books in circulation years ago. While these directories are not an active marketing tool, it is important that your law firm is accurately represented. With the right contact information in place within all relevant directories, you won’t run the risk of losing potential clients who were unable to get in touch with your office.
As a lawyer, you are expected to be an expert in your field. When a client agrees to use you as their representation, they are placing a great deal of trust in your hands. In order to earn that trust, you have to prove to them that you are the right choice. One way to do just that is through the use of great content on your website.
Content marketing is one of the main building blocks of a strong digital marketing plan. By adding quality content to your site, you can market your law firm in a number of ways. Some of the benefits of this strategy include the following –
PPC is a digital marketing abbreviation which stands for ‘pay per click’. When you engage in PPC advertising, you are paying for each click that your advertisement receives. PPC ads can be run in a number of locations, but the most common is along the side of the organic search results on any given search engine. You obviously need to have dollars available in your marketing budget to run PPC ads, but the results can be impressive.
One of the great advantages of PPC advertising from the perspective of a law firm is the ability to carefully target the right potential clients. You can control when your ads are displayed based on the search terms used, so your ads will only show up in front of people who are likely to be interested in your firm’s services. This kind of targeting is hard to find in any other avenue of marketing, making it worth your careful consideration.
As a lawyer, you are the professional your clients trust when they need legal advice or representation. However, digital marketing may not be your specialty. Rather than trying to tackle this project while also running your firm, consider turning the marketing side of your business over to Market Igniter. As a digital marketing firm, we will work hard to make sure your business is being discovered by the right people at the right time.
No matter what kind of law you practice, and no matter which digital marketing channels you decide to pursue, our team is up to the challenge. Please contact us today to learn more about the services provided by Market Igniter. We look forward to hearing from you soon!